Exercise II
A: I like this picture of the couple on the boat. It’s a (1)_______(good) image because it shows the lifestyle of our customers.
B: Yes, but I think the people in it need to be (2)________(young). If we’re going to target a (3)_______(wide) market we need something (4)________(exciting). How about this picture? It’s much (5)_____(hard).
A: Yes, but the car is a bit male for me!
B: What do you mean?
A: Even the (6)_______(cynical) female customer in the world would see that this is about men.
B: Women drive cars too!
A: But not ones as (7)____(large) as that. No, I think the brand image should be (8)____(soft). Something that women will respond more (9)____(positive) to.
B: The third picture gives the (10)______(easy) understood image because it actually shows the product.
A: I know, but how many adverts feature the product anymore?

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