Match the words below with their definitions. 1) advertisement a) a planned series of advertisements that will be used in particular places to advertise a product or service and persuade people to buy it or use it. 2) advertising b) understanding the market or consumer behavior that is people’s wants and interests, best means to communicate with them, what competitors are doing etc. 3) outdoor advertising c) a means of communication with the users of a product or service. 4) product placement d) a short video or a piece of text conveying a message that tries to persuade people to buy a product or service, etc. 5) advertising campaign e) a piece of paper containing information about a particular product. 6) leaflet f) an advertising technique used by companies to promote products through a non-traditional advertising technique, usually through appearances in film, television, or other media. 7) marketing survey g) advertising outside, for example beside the road using billboards, or at sports games, etc. 8) packaging h) a pattern of gradual change in process, output, sales over a considerable period of time. 9) product range i) the process of putting products into containers so that they can be sold or sent somewhere. 10) trend j) all the types of products that a company sells.

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